The ads that work now: fewer keywords, more intent

Ad platforms have changed under the hood: Google's and Meta's AI decide who to show your ad to based on the user's intent, not just the exact word they searched for.

That means winning is no longer about bidding more, but about giving the machine good signals: clear ads, fast landing pages that deliver on their promise, and properly tracked conversions.

The most expensive mistake we see: sending ad traffic to a generic homepage. Every campaign needs its own landing page built to convert.

If you're investing in ads and don't know how much each new customer costs you, that's the first hole to plug. We'll help you measure it in one session.