Mini-course: reply to reviews like a pro (with help from AI)

Golden rule: a reply to a review isn't for the person who wrote it — it's for the hundreds of people who'll read it later while deciding whether to call you.

For positive reviews: thank them by name, mention something specific about the work («I'm glad the online store is working so well») and leave the door open. No bare «Thanks!».

For negative reviews: take a breath. Thank them for the feedback, acknowledge the specific issue without long excuses, explain what you're going to do and take the conversation private. A well-handled negative review builds more trust than ten positive ones.

The AI trick: ask it to «write a reply to this review, friendly and professional tone, 60 words max, mentioning [detail]». Check it sounds like you, tweak a word or two, and post it.

Practise with your last three reviews. And if you'd like us to manage yours every week, it's part of the Local SEO plan.