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NewsLocal SEO · 16 Jul 2026 · 3 min

Your Google Business Profile is your new shop window: 5 improvements in 20 minutes

Five quick tweaks that multiply the calls you get from your profile.

✍ The Potencia Digital team
Your Google Business Profile is your new shop window: 5 improvements in 20 minutes

1. Fill in ALL the fields: secondary category, services, special holiday hours. Google rewards complete profiles.

2. Upload new photos every month. Profiles with recent photos get considerably more website visits and direction requests.

3. Reply to every review, good and bad, with personalised responses (no copy and paste).

4. Post updates: an offer, a finished job, a tip. An active profile shows up more.

5. Add frequently asked questions with their answers. You can create both the question and the answer — make the most of it.

No time? That's exactly what we do in our Local SEO plan.

Shall we apply it to your business?

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