Block III · Marketing, law and creation with AI · Lesson 20

Voice, music and avatars with AI

You'll see how to create voices with ElevenLabs or locally with Kokoro, music with Suno and avatars with HeyGen and Hedra, and what licenses and consent say about what you can and can't do.

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What you'll see in this lesson

  1. ElevenLabs: voices that act, not just read

    Eleven v4, released on September 28, 2026, replaces v3 as the recommended model and understands cues like [laughs].

  2. Cloning a voice: instant or professional

    Instant cloning copies a voice from less than 2 minutes of audio; professional cloning trains a model, but only with your own voice.

  3. Free voices on your computer: Kokoro and Piper

    Kokoro and Piper generate speech offline with no per-character cost; they sound less expressive, but work for announcements, tutorials or drafts.

  4. Music with Suno v6: who owns the song

    Suno v6 came out on September 9, 2026, built with Warner and BMG. Without a subscription you can't download songs or use them commercially.

  5. Alternatives to Suno for music

    For ads and brand videos you have ElevenLabs music with a commercial license, and ACE-Step if you want it free and local.

  6. Talking avatars: HeyGen and Hedra

    HeyGen creates presenters and clones you on video; Hedra animates a character from a photo and an audio clip.

  7. Consent: in writing and for specific uses

    Using someone's voice or image for commercial purposes without their permission is illegal in Spain, even if the tool lets you.

  8. What you can't do

    Cloning celebrities, imitating someone to deceive, or selling what you made on a free plan are the most common red lines.

  9. Summary

    Voices, music and avatars already sound professional; what makes the difference is choosing a licensed plan and having consent.

Tools and concepts

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