Block III · Marketing, law and creation with AI · Lesson 17
AI and the law: AI Act, AESIA and GDPR made simple
What you need to comply with today: AI literacy, labeling of generated content, the changes in the digital omnibus package, what happened to the Spanish AI law and how to use client data without breaching the GDPR.
- 11 min
- 9 animated slides
- 4-question quiz
- Narrated in 6 languages
What you'll see in this lesson
- The AI Act in one idea: more risk, more rules
Regulation (EU) 2024/1689 sorts AI uses by risk level and splits obligations between those who build it and those who use it.
- The real timeline, now with the digital omnibus
The AI Act has been in force since August 1, 2024 and applies in phases; the 2026 digital omnibus postponed high risk.
- AI literacy: train your team and keep a record
Article 4 requires providers and deployers to take measures so their people know how to use AI.
- Article 50: disclose and label what AI generates
Since August 2, 2026, anyone talking to an AI must know it, and deepfakes have to be labeled.
- What you can't do and what needs extra care
Some practices have been prohibited since 2025, and others will be high risk, with strict obligations, from December 2027.
- Spain: AESIA, a lapsed law and high fines
AESIA, based in A Coruña, is the authority set to oversee the AI Act; the Spanish law lapsed when Parliament was dissolved.
- GDPR: before putting client data into an AI
If the AI processes personal data, you're still responsible: you need a legal basis, a contract with the provider and to inform those affected.
- Plans, transfers and minimal data
Personal plans aren't suitable for client data: use business plans or the API with a contract, or a model on your own machine.
- Summary: comply without the headache
With a usage policy, recorded training, proper notices and signed contracts, you cover the essentials for an agency.
Tools and concepts
- AI Act
- Art. 50
- AESIA
- GDPR
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