Block VII · What it costs and what suits you · Lesson 34

Subscription or pay per use: the numbers for three real projects

We work out what it costs to build a website, a game and a program with a flat fee and with the API. That way you'll know when each option pays off and where the costs are that you don't see at first glance.

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What you'll see in this lesson

  1. Two ways to pay for AI coding

    With a subscription you pay a fixed fee with usage limits; with the API you pay for every token the model reads and writes.

  2. The models we use for the math

    We compare an expensive model, a mid-range one and a cheap one with their official API prices for October 2026.

  3. How to estimate a project's tokens

    An agent doesn't spend per message you send, but per step: in each one it resends the whole context and writes a little.

  4. Project 1: a simple website

    A five-page website with a contact form: about 150 agent steps spread over a couple of afternoons.

  5. Project 2: a small game

    A 2D browser game with five levels and high scores: about 600 steps, because gameplay gets tuned by testing.

  6. Project 3: a business management app

    Clients, invoices, users with permissions, a database and tests: about 3000 steps over two months.

  7. The costs you don't see at first glance

    The numbers above are clean; in reality, these six things inflate the bill.

  8. When each option pays off

    Rule of thumb: occasional use, API; daily use, subscription; inside your own product, always API.

  9. Summary: do the math before you pay

    Estimate steps, context and price, add a margin and choose the option that fits your pace of use.

Tools and concepts

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